No-Fluff Digital Marketing and SEO
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The time to build a stronger, more profitable
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5000 LogoTop LocalGoogle PartnerSEO Awards

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CareSpot Digital Marketing Client
Papa John's Digital Marketing Client
DentalWorks Digital Marketing Client
Club Car Digital Marketing Client
Swedish Covenant Digital Marketing Client
Athlete's Foot Digital Marketing Client
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Work with an experienced team of marketing experts
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When launching a digital marketing campaign, you don’t want just another cookiecutter marketing agency—you want a dedicated partner.
This is the kind of client experience we strive to deliver at Cardinal Digital Marketing.

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Leverage Best-In-Class
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We couldn’t find an analytics platform that delivered location level ROI results for our clients so we decided to build it ourselves. You will have access to the latest tools, technologies, and best practices to make sure your marketing and SEO initiatives are successful.

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Rely on Responsive, Customer-
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Sometimes, smaller is better.
Our proactive account management team is a powerhouse, responding to all client inquiries within one hour. That means we’re always here to answer your questions and address any concerns.

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Work with Industry
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With experience comes perspective. Cardinal is a tightly-knit shop full of marketing and SEO pros, all with 7+ years of experience. With Cardinal, you’ll only work A players.

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Benefit from the Highest-Tier
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Because we manage the highest tier of media spend for our clients, we enjoy the highest available accreditations and partnerships with Facebook and Google. That means you do, too.

Digital Marketing
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SEO Management

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Paid Media

PPC
Management
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Social Media

Facebook
Advertising
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Web
Design
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Healthcare Digital Marketing

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Small Businesses Digital Marketing

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Higher Education Icon

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Legal Digital Marketing

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Restaurant Digital Marketing

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Franchise Digital Marketing

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Healthcare Medical Marketing Trends 2020

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SEO Trends 2020

12 SEO Trends for 2020 That You Need To Know投诉APP彩票网站在线客户端

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Cardinal has been named
to the INC 5000 list for
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because our clients see their businesses grow as a result of our efforts. We are industry thought leaders committed to innovation who believe “Can’t Never Could”. We reject the status quo so you get results your competition could only dream of.

Cardinal New Flock

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When people have a question, most turn to Google or some other search engine. A high volume of organic traffic to websites comes from search engines as a result. To capture their share of this traffic, businesses are constantly vying for the top position on search engine results pages (SERP). This is where SEO comes in.

SEO stands for search engine optimization. It is an ever-evolving set of strategies, tactics, and best practices that help businesses create websites and other digital content that rank well on search engines. Why is SEO ever-involving? Google and other search engines run on complex algorithms that are regularly updated. These algorithms are what search engines use to determine which pages to rank highest.

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Whereas search engine optimization can help increase organic traffic from search engines to web pages, pay per click (PPC) is a strategy that companies use to guarantee their content appears atop the results page for certain keywords. Each time someone clicks on a company’s PPC banner, the company pays Google for that click, with the price based on how difficult it is to rank for that keyword. The higher the competition (difficulty), the higher the cost per click. Both SEO and PPC comprise the principal parts of search engine marketing (SEM).

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On-page SEO refers to a set of page elements on a web page that can be optimized for search engines. These are essentially signals that search engine algorithms can use to better match web content with user searches. On-page SEO includes things like the title tag, URL, images, headers, keyword density, linking, word count, and page metadata. Technical SEO, on the other hand, refers to other SEO best practices and tactics that are configured and controlled “under the hood” of a website, such as information architecture and page load speeds. Technical SEO often requires the help of an in-house specialist or an SEO agency.

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SEO is an ongoing consideration and needs to be factored into nearly all digital marketing activities if a business wants to capture and increase organic traffic to their websites. Timelines for SEO strategies and projects will vary from business to business depending on specific needs, budget, and other factors. The reason businesses will hire an SEO agency like Cardinal is the ability to get up-to-date technical expertise, execute on the latest best practices, and closely measure results. In our experience, any company that guarantees first-page ranking or fast results is misleading at best.

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SEO is just one part of a broader digital marketing strategy, which can include content strategy, display advertising, social media, and other disciplines. Often, considerations for SEO overlap with the considerations and objectives of other digital marketing disciplines. For businesses doing any kind of marketing, sales, or advertising on the web, consistent adherence to at least basic SEO principles is a must. A longer-term, more comprehensive SEO program is ideal.

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People use search engines to find quality, authoritative content that meets some need. The need to seek help with a product or service. The need to buy products and services that solve a certain problem. The need to consume media and entertainment. Common examples of this kind of digital marketing content include blog posts, infographics, video, ebooks, whitepapers, social media posts, and case studies, though there are many others.

Creating content and orchestrating its dissemination for easy discovery by your target audience is sometimes referred to as content marketing. Again, content marketers and digital marketing agencies will apply and consider SEO principles in their content strategy to ensure that content ranks highly on search engines and reaches the right audiences.

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